The Walking Dead

mOcean entrusted us with the exciting task of creating captivating social media activations for the much-anticipated Season 10 of The Walking Dead. In close collaboration with the mOcean team, we embarked on a creative journey to design compelling ideas that would breathe life into the new season. Our mission was clear: engage both loyal fans and newcomers through the Facebook and Instagram handles of the series.

One of the unique challenges we encountered was that Season 10 was still in production during our involvement, which meant there were no traditional promotional materials like trailers or ad spots available. However, we saw this as an opportunity to think outside the box. Leveraging the talent and resources on set, we devised a strategy to capture authentic and engaging social media assets, including ad spots, while maximizing the timing of filming and marketing efforts.

Our collaborative efforts resulted in a dynamic social media campaign that not only promoted the season but also connected with the show’s dedicated audience on a deeper level. Through innovative concepts and real-time engagement, we successfully navigated the challenges and brought The Walking Dead’s Season 10 to life in the digital realm.