When SONY granted us access to their extensive horror movie catalog, spanning iconic titles like Underworld, The Craft, Zombieland, and Venom, we embarked on an electrifying journey. Our mission? To breathe new life into these classics, bringing them into the digital age and aligning them with the ever-evolving zeitgeist of pop culture, memes, fan art, and more.
We had the creative freedom to slice and dice these films, remixing them into quirky and engaging content that resonated deeply with horror enthusiasts and fans of all things macabre. Our canvas was the social media landscape, and our palette was the entire spectrum of SONY’s horror franchise history.
From fan-favorite franchises to beloved cult classics, we modernized each movie, weaving them into the fabric of contemporary culture. Our efforts extended beyond mere promotion; we fostered an immersive experience for fans, uniting them in their love for the horror genre.
This wasn’t just about marketing; it was about creating a community, breathing new life into beloved titles, and ensuring that these horror classics continue to thrill and captivate audiences for generations to come.
Content Creation, Social Strategy