Den of Thieves

In collaboration with STX Films, our creative team embarked on an exhilarating mission to use Instagram Stories as a dynamic tool to drive ticket sales for the theatrical release of ‘Den of Thieves.’ We devised a unique and interactive storytelling experience that allowed fans to immerse themselves in the epic battle between rebels and outlaws.

With our innovative “Choose Your Own Adventure” concept, Instagram users had the power to shape their destiny by navigating through the gripping storyline of their choice. These engaging tales were prominently featured on the movie’s Instagram story highlights and cast members’ profiles, strategically designed to generate excitement and anticipation for the film’s theatrical opening.

Our role encompassed not only conceptualizing this exciting idea but also providing creative direction, developing captivating assets, and crafting compelling content. It drove ticket sales and teased the story line for this blockbuster film.