Hurricane Heist stormed onto screens nationwide and into the digital realm, and we were at the helm of a thrilling six-week social media campaign. Our mission was clear: to captivate audiences on Facebook and Instagram, ensuring they knew this adrenaline-fueled film was available to satisfy their action cravings.
But we didn’t stop there. To further immerse fans, we engineered a national Snapchat filter that placed users behind the wheel of an iconic 18-wheeler, grooving to the pulse-pounding theme song, “Rock You Like A Hurricane.”
Our roles encompassed creative direction, asset development, content creation, and strategic social media ad buys.
Content Creation, Parallax, Social Strategy