
Ferdinand relied on our expertise to maintain audience interest, drive pre-orders, and boost streaming engagement during its transition from theaters to home entertainment and throughout the home entertainment flight.

Challenge
The animated feature Ferdinand needed to sustain audience engagement and drive both pre-orders and streaming viewership during a competitive home entertainment release window.
Solution
We executed a comprehensive paid media strategy on Facebook and Instagram, producing 151 unique social creative assets to resonate with families and maintain momentum. The campaign included family-focused influencer activations, strategic ad placements, and a robust content calendar that emphasized the film’s core themes of friendship and fun.
Results
The campaign delivered outstanding visibility and engagement, successfully driving pre-orders and increasing streaming viewership throughout the home entertainment flight.